Forget Google for a moment let’s focus on making your site human friendly
Is your website human friendly?
It does need to be otherwise people will arrive and be away again in seconds.
Latest stats show that we give a site just 4 – 5 seconds to understand what it is about and whether it is what we are looking for. If it is unclear after this brief scan we are off to look elsewhere.
1 Clarity of what you are about
So, what are the key things we can do to attract people, traffic if you prefer, to the site and engage them. Here are the key 5 things you can do to make your website human friendly.
You need to be crystal clear what your business your cause or your passion is about and what you are adding to the world. This is not easy and not a 5 minute job – it could take you months to get it clear in your mind. I speak from experience here!
But it is worth every ounce of the effort. Because you’ll be clear and consequently your customers, followers, supporters, etc. likewise will be clear.
Get this purpose statement down to approx a dozen words and plonk it on the home page of your site – at the top as an H tag. Here’s ours:
Cheap WordPress website design for your business your cause your passion
It can be your hero text if your WordPress template has a section for that or use part of it as your tagline on your homepage header section. Again here’s ours:
Cheap WordPress Website Design
To be clear, this dozen word statement should:
- Explains the problem you are solving
- Be understandable to a 6 year old
“If you can’t explain it to a six year old you don’t understand it yourself”
You’ll know when you’ve got it right.
2 Useful content
We are motivated to buy for either our businesses or personally for one of two reasons:
- To solve a problem
- To add value
Therefore the content you add to your website needs to satisfy either one or other of these needs. With your organisation’s purpose defined, in 1 above, you now are clear about what your target audience need and can write content to fit.
What search phrases people are typing into Google therefore what keyword phrases you need to include in your blog posts we’ll talk about in another post.
For now, let’s just concentrate on good informative engaging content that addresses the problems of your target audience.
As to type of content… written blog posts and or videos are both good. The question to ask: what best helps my target audience?
3 Easy reading style
People don’t so much read text on websites but instead speed scan. Your site needs to respect this fact and be designed with an easy reading format.
Sites with lengthy paragraphs and lengthy sections not split up with headings, bullet point lists and white space are hard work to the point of being off putting.
Here are the things you can do to to keep the speed scanner engaged with your content:
- Keep your paragraphs short, 3-5 lines in length – this is when read in mobile portrait
- Use headings every few paragraphs
- Use bullet point lists
- Paragraphs highlighted with a background colour break up a page and gives emphasis
- Use images
- Have plenty of white space
4 Be a go giver
The seasoned sales person will often describe herself as a “go getter”. Well, getting a loyal following, audience or customer base on the internet needs one to be a go giver.
What does this mean? It is about offering great content to your target audience in return for the interest in your business, cause or passion.
In return for giving useful problem solving content you get ongoing engagement from people, e mail addresses and position you and your site as the go to expert in whatever particular field you are specialising in.
This is not be an overnight instant difference but will build up over time as your content quantity and indeed quality builds.
You are giving to get.
5 Simply flat navigation structure
To make your website human friendly the navigation structure needs to be as simple as possible and with as few tiers as possible. Otherwise your human visitors will get confused and lost.
Multiple category and product pages is primarily a problem for E Commerce sites, but all sites need to have a clear navigation plan.
From the homepage the visitor needs to have a link to all the key pages and categories. It is the good to link straight to your products or services from these categories if yiu can and avoid sub-categories.
A good navigation plan takes some work and is unlikely to be right from the get go – the effort will be rewarded by visitors staying on your site and viewing multiple pages.
By the way – Google will be watching this behaviour and will reward your site with better rankings.
Use human friendly words as the menu link text. Use text that best gets visitors to click – the text doesn’t have to be the same as the page you are linking to.
Blog post – Purpose Statement: Tell the world what you’re about in 12-15 words HERE
Like to know more about how we can help your business your cause your passion?