Marketing Your Online Business – 6 things to do Marketing your online business needs a thought through plan to get it up and running. And, for me this plan needs to deliver on two things: Be effective, bringing in leads for conversion to customers; and,… Read More »Marketing Your Online Business – 6 Action Steps
All businesses need a point of difference otherwise you are just about price We all need a point of difference from competitors otherwise your prospects and customers will just look at your offering on the basis of price… are you cheaper than Fred Bloggs &… Read More »Your Point Of Difference
This 5 point online business plan will help you get going on your project. We all need a system to help direct our thinking and capture the key components of the plan in a logical sequence. The foundation of this 5 point online business plan… Read More »5 Point Online Business Plan
It’s crucial to your business, cause or passion, because it captures the essence of what you do. I call this a Purpose Statement, some marketeers would call this a proposition statement. It is that short statement of 12-15 words that trip off the tongue and… Read More »Purpose Statement: Tell the world what you’re about in 12-15 words