Marketing your online business needs a thought through plan to get it up and running. And, for me this plan needs to deliver on two things:
We all need a point of difference from competitors otherwise your prospects and customers will just look at your offering on the basis of price… are you … Read the rest
We all need a system to help direct our thinking and capture the key components of the plan in a logical sequence.
The foundation of this … Read the rest
I call this a Purpose Statement, some marketeers would call this a proposition statement.
It is that short statement of 12-15 words … Read the rest