Google wants your site to be found on the web. Equally Google wants to make sure that when people search for something they get search results that match what they are looking to find. So, it’s quite straightforward. But, you have to give Google a… Read More »5 Things To Make Your Website Google Friendly
Google Analytics – 3 Key Metrics To Track. What only 3? But there is tonnes of data. Yes, Google Analytics is daunting when you first start working with it; so, let’s get going by understanding the 3 key basic metrics to track. What is Google… Read More »Google Analytics – 3 Key Metrics To Track
Forget Google for a moment let’s focus on making your site human friendly Here are the 5 things to make your website human friendly. Your site needs to be friendly to visitors, humans that is; as well as friendly to the likes of Google. It… Read More »5 Things To Make Your Website Human Friendly
It’s crucial to your business, cause or passion, because it captures the essence of what you do. I call this a Purpose Statement, some marketeers would call this a proposition statement. It is that short statement of 12-15 words that trip off the tongue and… Read More »Purpose Statement: Tell the world what you’re about in 12-15 words
Do I need to bother with SEO? Yes, you certainly do. Recently there has been a number of international marketing gurus saying that Search Engine Optimisation (know in the digital world as SEO) is dead, dead in the water, has had its day. May I… Read More »Do I need to bother with SEO?