Google Analytics – 3 Key Metrics To Track. What only 3? But there is tonnes of data. Yes, Google Analytics is daunting when you first start working with it; so, let’s get going by understanding the 3 key basic metrics … Read the rest
Google wants your site to be found on the web. Equally Google wants to make sure that when people search for something they get search results that match what they are looking to find. So, it’s quite straightforward. But, you … Read the rest
Forget Google for a moment let’s focus on making your site human friendly
Is your website human friendly?
Here are the 5 things to make your website human friendly.
It does need to be otherwise people will arrive and be … Read the rest
I call this a Purpose Statement, some marketeers would call this a proposition statement. It’s crucial to your business, cause or passion, because it captures the essence of what you do.
It is that short statement of 12-15 words … Read the rest
Do I need to bother with SEO?
Yes, you certainly do.
Recently there has been a number of international marketing gurus saying that Search Engine Optimisation (know in the digital world as SEO) is dead, dead in the water, has … Read the rest