Marketing your online business needs a thought through plan to get it up and running. And, for me this plan needs to deliver on two things:
We all need a point of difference from competitors otherwise your prospects and customers will just look at your offering on the basis of price… are you … Read the rest
We all need a system to help direct our thinking and capture the key components of the plan in a logical sequence.
The foundation of this … Read the rest
Equally Google wants to make sure that when people search for something they get search results that match what they are looking to find. So, it’s quite straightforward. But, you … Read the rest
But there is tonnes of data. Yes, Google Analytics is daunting when you first start working with it; so, let’s get going by understanding the 3 key basic metrics … Read the rest
If it is a chore and a lengthy repetitive job it will get relegated to the bottom of the to-do list and inevitably not get done.
This is my … Read the rest
Here are the 5 things to make your website human friendly.
Your site needs to be friendly to visitors, humans that is; as well as friendly to … Read the rest
I call this a Purpose Statement, some marketeers would call this a proposition statement.
It is that short statement of 12-15 words … Read the rest
Recently there has been a number of international marketing gurus saying that Search Engine Optimisation (know in the digital world as SEO) is dead, dead in the water, has … Read the rest