Google wants your site to be found on the web.
Equally Google wants to make sure that when people search for something they get search results that match what they are looking to find. So, it’s quite straightforward. But, you have to give Google a helping hand. Here are the 5 things to make your website Google friendly.
Let’s get going…
1. Lead Google by the nose
Yes, you have to lead Google by the nose so it not only finds your website but then indexes it in the right place. If it cannot decipher what your site is about Google could easily categorise you completely wrong. For instance, you show up in search results for aquariums when you want to be showing up in the fish & chip shop results.
See Google as your friend. Never try to trick it, because you will get caught out and Google will punish you in ranking and therefore search results. What I mean by this is don’t use page titles etc. posing as a wine bar when you are in fact selling illegally distilled hooch.
So, lead Google by the nose but keep the content true and natural.
2. Page single purpose
Each page has a single purpose. And each page has a different purpose. So, if you have three services you therefore have three separate pages – one for each. Likewise, you have a page for ‘About Us’ and another one for ‘Contact Us’.
Google will look at a website overall but will index pages one by one. Its page level indexing is central to how its algorithm works. Consequently, Google is looking to understand what the single purpose of a page is and can then index that page accordingly.
3. Get the keywords right
In planning your site you decide page by page what each is about. Once done you can then decide on the page’s keyword.
About these things we call ‘keywords’ – I prefer to use the term ‘key phrase’. Because that is actually what you’ll use. It is going to be a phrase as opposed to a word. For instance, here are a few example key phrases for a page…
- Chicken ready meals
- Summer bedding plants
- Local good causes
It’s not going to be a word, rather it will be a short phrase which gives an explanation about the subject of the page. For blog posts it makes sense to use the title of the post as the key phrase, hence for this post: 5 Things To Make Your Website Google Friendly.
Make sure you use the language of the person searching on Google as opposed to, say, the parlance of your industry or specialism. You maybe an antiques dealer who sells ‘long case clocks’ but your potential customers are probably typing in ‘grandfather clocks’.
4. SEO
This means search engine optimisation. This is crucial to help sign post your site for Google.
You’ve decided on the purpose of each page and the key phrase to match. Now, in the SEO process you are expanding on these decisions to match in the following:
- Title
- URL
- Meta description
- Headings
- Content
- Image titles
Google’s algorithm looks at all these components to confirm what the page is about so it can index it correctly. If it cannot confirm some of these parts Google will reduce the page’s ranking.
5. Fresh Content
Google will punish ranking for plagiarism. Search engines are very adept at spotting content that has been copied and pasted from another site. Equally, your readers will probably notice the same. So creating fresh new content is best all round.
Images, likewise, are now the being tracked by the search engines. Again the purpose is to encourage new content.
Google, as with all the search engines is out to help you make your presence on the web a success, by being correctly indexed and thereby found by potential customers etc. Follow these five strategies and you will find that even a new site will quickly show up in the Google rankings and steadily climb.
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